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@waltsfrzenhead – A Social Media Case Study

We were faced with a particular challenge when it came to promoting the crowdfunding efforts for the independent feature film “The Further Adventures of Walt’s Frozen Head”. The film was a comedy based on the conspiracy theory that Walt Disney was cryogenically frozen. In the film, he is thawed once every year to give advice on how to run the company, but this year, he asks a low level cast member to take him “upstairs” to visit the park which he’s never been allowed to see. It answers the question many fans of theme parks and the Disney company ask themselves “What would Walt think?”